89% of Us Want Climate Action — So Why Are We So Quiet About It?

Field Trip Joins The 89 Percent Project to Amplify the Climate Majority

Here’s a wild stat: between 80 and 89% of people around the world want their governments to do more about climate change. That’s not a fringe opinion — it’s the overwhelming majority. But here’s the kicker: most of us don’t realize we’re in the majority. We think we’re alone in caring. And that silence? It’s costing us.

That’s why Field Trip is thrilled to announce our partnership with The 89 Percent Project, a global journalism initiative from Covering Climate Now. This year-long collaboration aims to break the “spiral of silence” and spotlight the voices of the climate-concerned majority — people like you and me who want change but aren’t always sure how to speak up or who’s listening.

What Is The 89 Percent Project?

Launched in April 2025, The 89 Percent Project brings together major media outlets — think The Guardian, TIME, Rolling Stone, Deutsche Welle, and more — to tell the stories of the global climate majority. It’s not just about reporting on disasters or political gridlock. It’s about asking: Who are the 89%? What do they want? What’s stopping them from being heard?

Why Field Trip Is Getting Involved

At Field Trip, we believe the outdoors is political — not in a partisan way, but in the sense that access, equity, and environmental health are all connected. We’re not just about gear reviews and trail guides (though we love those too). We’re about helping people see the bigger picture.

And that’s exactly what The 89 Percent Project is doing. As co-founder Mark Hertsgaard puts it, “We want to break the spiral of silence that’s muffling public demand for bold climate action.”

By partnering with The 89 Percent Project, we’re committing to:

• Telling stories that reflect the values and voices of the climate majority.

• Highlighting actions you can take to push for stronger climate policies.

• Connecting the dots between outdoor recreation and climate advocacy.

Because if most of us want change, maybe it’s time we start acting like it.

What You Can Expect

Don’t worry — we’re not suddenly putting on a necktie and going full newsroom. We’ve been covering climate change since day one, and this is just a louder, more global version of the same ol’ Field Trip you know and trust. Over the coming months, look out for:

• Deep dives into how climate change is affecting our favorite outdoor spaces.

• Actionable tips for reducing your carbon footprint and influencing policy.

• Collaborative pieces with other 89 Percent Project partners, bringing global perspectives to local issues.

Join the Movement

Feeling fired up? Good. Here’s how you can get involved:

•  Share our upcoming 89 Percent stories with your network.

• Talk to friends and family about the climate majority — chances are, they’re part of it too.

• Sign up for our newsletter to stay updated on our coverage.

Together, we can turn the silent majority into a vocal force for change.

This story is part of The 89 Percent Project, an initiative of the global journalism collaboration Covering Climate Now.